Supermarket News: Specialty grocer Fresh Thyme Market is leveraging QR code-based technology to enable shoppers in the aisles to call up product information using their smartphones.

Specialty grocer Fresh Thyme Market is leveraging QR code-based technology to enable shoppers in the aisles to call up product information using their smartphones.

Starting in early November, Fresh Thyme plans to add ELI Codes from business management software provider Cornerstone for Natural to shelf tags in its stores’ Natural Living department. When scanned, the codes display key product information — including content from the IX-ONE product data and image exchange — on their mobile phones.

Fresh Thyme brand products-shopping cart.jpg Fresh Thyme associates also will use the ELI Codes to learn more about the products they sell. (Photo courtesy of Fresh Thyme)

ELI Codes were introduced to the natural product channel in partnership with The Data Council (IX-ONE) by Tampa, Fla.-based Cornerstone for Natural. Described as product-based QR codes, the ELI Codes can be read natively by most modern smartphones without requiring an app.

“By adding ELI Codes to our shelf tags, we will be helping our shoppers make better informed buying decisions in-store while allowing our supplier partners to provide digital content to best present their products to our shoppers,” according to Jonathan Lawrence, senior director of grocery and natural living at Fresh Thyme.

Read the full article here: https://www.supermarketnews.com/organic-natural/fresh-thyme-market-offer-product-descriptions-scan

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